A lot of details contained within the first sketches are lost during the process of designing and executing clothing. By creating clothing patterns from the lines of sketches or sketching the patterns of clothing and cutting this out by laser, new shapes or suggestions of shapes are created. The clothing takes characteristics from the sketches: outlying lines, lines that trail off into nowhere and empty or unfinished areas.
"Fashion is one of the very few forms of expression in which women have more freedom than men. And I don’t think it’s an accident that it’s typically seen as shallow, trivial, and vain. It is the height of irony that women are valued for our looks, encouraged to make ourselves beautiful and ornamental… and are then derided as shallow and vain for doing so. And it’s a subtle but definite form of sexism to take one of the few forms of expression where women have more freedom, and treat it as a form of expression that’s inherently superficial and trivial. Like it or not, fashion and style are primarily a women’s art form. And I think it gets treated as trivial because women get treated as trivial."
“Here at Debenhams we believe that anyone can look fabulous in our range- which is why we’ve decided to break with Convention…
“Our Customers are not the same shape or size so our latest look book celebrates this diversity. We would be delighted if others followed our lead. Hopefully these shots will be a step, albeit a small one, towards more people feeing more comfortable about their boidies,’” said Ed Watson, Director of PR, Debenhams”